Monday, December 19, 2022

When it seems that social media rule the Internet, you might ask yourself, “Do I need a website?” The answer is yes, and I’m here to tell you why.

In 2019, 70-80% of people were researching companies online before visiting it/making a purchase, and the same percentage of customers could be lost to small businesses without a website. And when the world suddenly required more online presence than real-life presence the following year, having your own website became even more crucial.

If you’re not convinced yet, and you’re curious about the advantages of websites over social media profiles, read on! Here are five ultimate reasons why you need a website in 2022.

1. Having a website makes you look professional and increases trust.

Most people don’t trust a business without a good website. A clean, modern page that is regularly updated and pops up in search engines is an instant credibility boost. Potential customers will trust you more and have all the information they need in one place. In a digital age, we expect businesses to have a web presence.

2. A business website will bring you more customers and increase conversions.

Well-optimized websites can pop up on the first page of Google search attracting new customers that weren’t looking specifically for you but were just researching a topic. There’s a much bigger chance of someone ‘stumbling upon’ your website than a social media profile. Also, comparing you and any competing business or offer is easier when all the parties involved have a pro website.

3. Creating your own website is much easier and less expensive than you expect.

If you believe that to create a stunning website, you need to be a tech-savvy expert of web design, or have a team of engineers and a professional web designer on speed dial – I’m happy to say – you’re wrong!

Creating websites has never been easier, and there’s no coding required. If you choose a website builder, like the one from GetResponse, you can choose a domain (which will be registered and configured for you), pick a professionally designed, mobile-friendly, and device-optimized website template that suits your needs, and head to a drag-and-drop editor. All you need to have beforehand is good copy.

4. A website gives you full control over the medium.

There are two sides to this reason. The first is your freedom of expression on a website. You can’t customize your social media presence to the same extent. All your assets have to be the same format as everybody else’s. If you really want to stand out, a website is the answer.

The absolute design freedom gives you an opportunity to present your brand in a unique way and showcase its voice and personality.

5. Websites are the center of all marketing efforts.

A website can be the first place where potential customers interact with you and learn about your business.

It can also be where they land on last, to make a purchase, because they were redirected from an email, a Facebook ad or an Instagram post.

Content Credits: Getresponse.com

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